B2B & B2C customers have high expectations of the brand experience. Every touchpoint should therefore convey the value of the brand, create trust and tell a coherent story. This makes efficient omnichannel marketing a real challenge. The key to success lies in the efficiency of the marketing ecosystem and its operationalization. This is where I come in as a digital pathfinder and implementation consultant for marketing organizations.
I am also happy to be your pathfinder for integrated MarCom.
- MY MISSION: For B2B / B2C companies and institutions, I plan and implement integrated and customer-centric brand and communication strategies, content, campaigns and processes for marketing organizations.
- MOTIVATION: To strengthen brands in the digital space and achieve measurable business goals with data and technology.
- REASON TO BELIEVE: Team spirit, consistent customer centricity and more than 25 years of experience with well-known brands in all phases of the customer journey.
I am also happy to be your pathfinder for integrated marketing communication.
Communication Services for Marketing-Organizations
I help companies to develop a resilient communications strategy, optimize their organization and communications processes and provide support when it comes to actual implementation:
Planning strategic marketing basics
- Initial analyses
- Market and competition
- Own brand/s
- Target group needs
- Customer journey mapping
- Definition of KPIs
- Brand strategy
- Differentiation of the target groups
- Development of communication strategy
- Content / format strategy
- Channel strategy
Developing intelligent communicative processes
- Development of integrated rule and campaign frameworks (social media, CRM/marketing automation, web, paid media) for sales activation, customer retention or strengthening the brand and employee loyalty
- Optimization/definition of workflows in the set-up of collaborative content production
- Selection and implementation support for resource management tools
Managing / implementing the operationalization
- Regular and campaign communication
- Project management
- Analysis / interpretation of KPIs
- Creative sparring
- Digital transformation of the marketing organization
- Management support and bridge builder for communicative change projects
- Thought starter presentation at the start of change processes
- Planning and moderation of workshops